The researchers are often forced to confront the arbitrary nature of their decisions. "Human behavior is potentially infinite in meaning and form," Robinson and Godbey admit in a philosophical moment. "What you are doing is, ultimately, an existential question." What are you doing? How much time are you spending? The act of measurement can lead to obsession. No wonder that as the researchers look around, they see a rushing and scurrying everywhere: "Sometimes American culture resembles one big stomped anthill." In a kind of anti-Zen parable, they report that one of their own colleagues stopped to calculate the time he spent tying shoes and buckling belts. He projected this number out through the rest of his presumed life span and, horrified, made a decision to cut back. Henceforth, they say, he has worn only Sansabelt pants and Velcro'd sneakers. Call it rushwear.