As we have more to do and thus, by simple arithmetic, less time to do it, we have had to wonder more seriously whether and how time is money. Of course, we know it is. We know it from the economics of work: we are almost certainly paid by the hour. We pay our psychiatrists by the hour, even if it is a fifty-minute hour. We pay the telephone company by the minute. Television sells advertising by the second. Taxi meters formalize the connection. They are so engrained in our modern way of thinking that when we hear the meter is running we do not have to ask what meter; it is not energy or water trickling away. Automated teller machines formalize the connection, too, in their own way: "All-night banking," observes Mark O'Donnell. "It never stops. Go go go. Go Go Boy. Satan never sleeps." Our lives are filled with border crossings where we need to make a currency exchange-trade dollars and cents for hours and minutes if we can.
Naturally the Slow Food Movement has a Web site (but how slow is it, really: "Buy books, gadgets, and trivia on a secure server") and Slow magazine, published in five languages.
Faster food: McDonald's tries burger machines and Salon doesn't like it.